We’ve identified seven critical components, the “7 L’s”, that form the foundation of outstanding 3PL operations. Our 7 L’s framework addresses not just what needs to be delivered for labour hire in logistics, but how world-class 3PL providers consistently deliver excellence across every aspect of their operations.
While the logistics industry traditionally focuses on the “7 R’s of Logistics” (the right product, in the right quantity, in the right condition, at the right place, at the right time, to the right customer, at the right price), we believe these principles serve as our inspiration to build something even more comprehensive.
In the complex world of third-party logistics (3PL), success is a combination of moving goods from point A to point B and all other interconnected elements that, when perfectly aligned, create exceptional value for businesses and their customers.
1. Location: Strategic Positioning for Competitive Advantage

Location remains the cornerstone of effective logistics operations and no, we don’t mean “wherever the rent is cheapest.” When you’re providing labor hire and container crews, being strategically positioned to cover the areas where your clients’ warehouses are located isn’t just convenient, it’s essential for reliable service delivery.
Whether the warehouse is serving major metropolitan areas with high-volume port operations or specialized industrial zones with unique handling requirements, a 3PL’s workforce provider’s location network should align with where the client’s business actually operates.
We understand true location commitment by having the proper compliance and certifications for each state where your warehouses operate, understanding local labour regulations, and maintaining the necessary permits and insurance coverage that vary from location to location.
2. Labour: Real People, Real Results (No Robots Required)

Behind every successful logistics operation is a skilled, motivated workforce, and yes, they’re actual humans, not the robots your colleagues keep asking about.
Labour hire in logistics requires precision, reliability, and efficiency. Having the right people in the right roles makes all the difference. This encompasses everything from warehouse operators and forklift drivers to inventory specialists and quality control personnel.
The best 3PL providers invest heavily in training, safety programs, and employee retention strategies. They understand that experienced workers not only perform tasks more efficiently but also contribute valuable insights for operational improvements. When evaluating 3PL partners, consider their approach to workforce management, training programs, and how they handle peak season staffing challenges.
Read: What to Look for When Contracting a Professional Warehouse Crew
3. Layout: Tetris Masters at Work

Understanding warehouse layout is crucial for effective workforce deployment. Think of it as Tetris, but with million-dollar consequences if your crew gets it wrong.
When you’re providing labor hire and container crews across multiple client facilities, having adaptable teams who can quickly understand and work efficiently within each unique warehouse layout is a measure for success.
Our teams in Sipena take time to understand each client’s layout specifics, whether it’s the strategic placement of your fast-moving items, the most efficient picking paths that don’t require mountain climbing gear, or the appropriate staging areas that aren’t mysteriously located in the next postal code.
We know that what works in one warehouse might be completely wrong for another, and our crews’ ability to adapt to different layouts, storage systems, and operational flows is what separates professional workforce providers from those who treat every warehouse like it’s exactly the same.
4. Leadership: The Command Center of Success

Effective leadership in 3PL operation means having the vision to anticipate market changes, the expertise to implement best practices, and the communication skills to align teams around common goals.
We understand that leadership is more than making decisions; it’s about empowering our teams to deliver exceptional service while continuously seeking ways to improve efficiency and reduce costs for our clients.
Strong leadership also means being transparent with clients, proactive in communication, and committed to solving problems before they impact your business.
5. Logistics: Integrated Solutions for Growth

While logistics is inherently what 3PL companies do, truly exceptional providers approach it as an integrated system rather than a collection of separate services. This means successfully connecting transportation, warehousing, inventory management, order fulfillment, and distribution into a cohesive solution that scales with your business growth.
Sipena Logistics’ approach to labour hire in logistics centers on providing specialised workforce solutions that keep operations running smoothly, whether the business needs skilled container crews who can unload a 40-footer in record time, experienced forklift operators who navigate tight spaces like they’re dancing, or flexible labor hire solutions that scale with your business demands.
Our integrated approach means you get the specialised workforce you need, when you need it, without the headaches of management.
6. Language: Clear Communication Across All Channels

In today’s global supply chain environment, effective communication is crucial for successful operations, and we’re not just talking about knowing how to say “where’s my container?” in five different languages. It’s the “language” of technology systems, data reporting, and industry-specific terminology.
Clear communication prevents errors, reduces delays, and builds trust between all parties in the supply chain. This includes real-time visibility into inventory levels (beyond “it’s probably somewhere in the warehouse“), and proactive communication about potential issues before your clients start making angry phone calls.
The best 3PL providers speak your business language and translate complex logistics operations into clear, actionable insights.
7. Longevity: Building Sustainable Partnerships

When you’re relying on external teams for critical operations like container unloading or forklift operations, you need a workforce provider who understands that consistency isn’t just nice to have, it’s essential.
We’ve all seen those relationships that start with promises of “we’ll send our best people” and end six months later with a revolving door of unfamiliar faces who need to be retrained every few weeks (usually right when your busiest season hits).
Sustainable partnerships are built on providing skilled, reliable crews who know your operation, understand your standards, and show up ready to work, not just today, but month after month. When your container crew knows exactly how you like your freight organised and your forklift operators understand your warehouse layout like the back of their hands, that’s when real efficiency happens and longevity is achieved.
When 3PL providers focus on longevity, they invest in understanding your business deeply, anticipating your needs, and evolving their services to support your changing requirements.
Choosing the right labour provider means finding a partner who can seamlessly integrate with your team, uphold your standards, and adapt to your operational needs.
At Sipena Logistics, we understand that reliability is about more than just showing up.
We understand that how we work reflects on your business too.
Labour Hire in Logistics Reality Check📝
Let’s be honest, if managing warehouse operations and container crews were easy, everyone would be doing it perfectly, and we’d all be sipping coffee while robots handled everything flawlessly.
But here in the real world, things get messy. Container crews call in sick on the day three ships arrive at once, forklift operators find creative new ways to get pallets stuck in impossible places, and sometimes your regular labor hire team gets poached by a competitor.
The difference between good and great workforce providers isn’t that they never face staffing challenges, it’s how quickly they solve them without disrupting your operations.
At Sipena Logistics, we’ve learned that having backup crews who actually know what they’re doing, maintaining relationships with reliable workers, and keeping a sense of humor when Murphy’s Law strikes your warehouse goes a long way toward keeping your business running smoothly. Because in the world of labour hire and container operations, the unexpected doesn’t just happen, it usually happens at 4:30 PM on a Friday.😂
Bringing It All Together 🏋️♂️
The 7 L’s framework provides a comprehensive approach to evaluating and optimizing 3PL operations especially for labour hire and container crews. While the traditional 7 R’s of logistics define what needs to be accomplished, our 7 L’s define how world-class 3PL providers consistently deliver those results.
Whether you’re looking to optimize existing operations, expand into new markets, or solve complex supply chain challenges, understanding and leveraging the 7 L’s can help you identify the right 3PL partner and achieve sustainable competitive advantages.
By focusing on these seven critical elements, businesses can build supply chain operations that don’t just meet today’s requirements, but are positioned to thrive in tomorrow’s marketplace.
Contact Us Today
Ensure your warehouse operates at peak efficiency with the right team in place. Contact Sipena Logistics for Container Crew and General Labour Hire today to learn more about how our staffing solutions can enhance your operations.
